The Way Get into Mobile Advertising
The mobile advertising on mobile is a new area that most of the universities don’t have any course about that topic. Many few people know about the vocabulary of the industry. In this article, some basic definitions and knowledge base are bought together. That will helps you introduction to advertising on mobile.
End Use LTV
LTV(Life Time Value) means amount of money that an advertiser earns from each of its customers over the entire lifespan of that relationship. It shows how much money that advertisers spend it for getting a new customer.
ROI\ RPI\ RPC
Return of Investment can be figured out according to how advertisers specifies their purpose. It can be followed such as revenue generated by per each install(RPI) or by every click on ad (RPC).
CPM\ CPC\ CPI\ CPA
Cost per Mille is cost of advertisement calculated for per 1000 actions. Ad networks charge for strategies from advertisers in terms of cost per click(CPC), cost per install(CPI) and cost per action(CPA). It shows the risk rate of ad placement that ad networks and advertisers take it of.
CTR\ SIR\ Conversion Rate
Click through rates(CTR), store install rates(SIR), and conversion rates show amount of money spent on advertisement placements that didn’t result in any value for the advertiser.
Viral Coefficient (K- Factor)
It is an additional revenue generated by additional end users that an end user, who acquired with and advertisement, refers to. It is important to take all of other user revenue into consideration(even as a result of virally acquired revenue) while an advertiser is competing with other advertisers.
Charting and Position Download Rates
A crucial thing in judging the ROI on a mobile advertising campaign for native apps, is is extra users acquired from changes in chart position. Advertisers who are able to factor LTV lift from chart rankings can also outbid their competitors while staying ROI positive.
DSPs vs. SSPs/ Advertisers vs. Publishers vs. Agencies
Sometimes ad networks or platforms buy or sell ad placements. If they buying ad placements, it is in Demand- Side Platform(DSP); if they sell ad placement, it is in Supply Sİde Platform(SSP). There are agencies that the have many advertiser clients and use the DSP platforms. On the other hand publishers work with SSP platforms to surface their ad spaces o be sold.
Tracking Networks and SDKs
Tying an individual ad placement to an eventual click, install, or some other revenue generating event is a technically problem on its own. Some companies, as HasOffers and its Mobile App Tracking product, was produced only to do this tracking. They usually provide an SDK, or pre-built library of computer for advertisers with a mobile application. By this way, conversion events are reported back with embedded SDK.
There are some data exchanges like Blue Kai that ad placements for certain demographics of users or users with certain profile with advertisers. These data exchanges are used b Agencies and DSPs to target on these parameters.
Rate of User Growth
Expert mobile advertisers want to keep their user. They calculate growth rate and current user numbers and try to keep those numbers above the limit. Sometimes they apply the advertise campaign, etc. If you need to advertise campaign please contact us.