App Store Optimization (ASO) Guide for Freshly Launched Apps

Six Mile Media

App Store Optimization (ASO) Guide for Freshly Launched Apps

Step 1 – Keyword Optimization

One of the biggest aspects of improving your app store ranking is the choice of keywords. Therefore optimization efforts have to start from selecting right keywords for your app.

  • Firstly you have to select relevant keywords for your app
  • Don’t be tempted to use popular keywords but keep away from irrelevant keywords
  • Use long-tail app store keyword phrases to outrank competition. (Use “Blue Diamond Casino” instead of “Casino”)

If you’ve already release your app with your target keywords, check the rankings of that and keep them in top 10.   

These steps help your app gain initial momentum. After that momentum start using higher popularity (search traffic) and reasonable difficulty (chances). That helps your app gains more downloads and it makes you popular.

Step 2 – Keyword Selection

Now keywords are ready to boost your ranking but how? Let’s look at closely.

App Name: Name of your app is the most important factor that user can find your app. According to Tune, using keywords in your title can improve 10.3% better rankings. Google Play and App Store algorithms scan app name when users search on store and they give higher scores to app which contain the search input. So it’ll be better if app includes few keywords.

Unfortunately there is bottom side of naming. Don’t mix every keyword you know into your app title. You need to find a perfect match between your app’s value proposition and keywords for branding.

Also you have to use URL-friendly characters in your title, especially in the App Store so IOS uses the app name to create your app URL. For Google side you need keep clearly your app’s package name which Google Play create app URL. Also avoid to use special characters in your app name​

App Subtitles (For IOS): This field appears under your app name and it’s limited 30 characters only. It’s motto space to touch your users. Additionally, the contents of your subtitles will be indexed in more search, so it’s important to make good usage of the app subtitles to become more visible on keyword searches.

App Description:  Google Play Store provides you fields short (up to 40 characters) and long (up to 4000 characters) description field to describe your app. Additionally, Google indexes words in these two description fields to bring the most relevant search results to the users. If you repeat most important keywords up to 5 times in your description fields, algorithm will identify your app with most relevant to those keywords.

App Store doesn’t search for app store keywords in the description, but IOS developers have to that field to promote their app better. Users read that field to understand value behind the app. That means it’s important to tell your features of your apps clearly to your users.

App Store Keywords (available only for IOS):  This metadata decides how your app get discovered. Fill in the keyword metadata with your selected app store keywords. Follow the rules below

  • Separate every keyword by a comma
  • Avoid space, articles and prepositions
  • Use all 100 characters
  • Don’t repeat keywords

Step 3 – Collect users like an Artist


App Icon: Well designed (which is simple and attractive) an app icon will impress your users. Also, be sure when it is scaled up to down, it’ll still look good. 

Get Inspiration from top-rated apps and Editor’s top pics. Also make user your icon is different from your competitors’ to avoid confusion.

Screenshots: Better screenshots sell your app better and quickly. Display most important values to your users in the first 2 screenshots. Add a short caption on a clean background into your screenshots. Avoid using login, registration, ads and purchase screens’ screenshots. Keep them vertical so users can see more screenshots on the narrow screens when they’re vertical.

Preview Video: Making a video may be difficult but it can increase install rates. The graphic quality has a big impact as your visitors which will download your app. Keep it simple and give direct message to your visitors. Avoid any fade-in and classical type of message at the beginning of the video.

App Size:  Try to make your app smaller than 200MB for iOS app or 100MB for Google Play app.  Because users cannot download apps that are bigger than these sizes which use cellular service. Make your app accessible from everywhere. If your app is more than 100MB, probably users won’t download your app when they are out of wifi space.

Update Frequency: There are high correlation between high rating and app update frequency. In fact, releasing regular updates improve user loyalty. Apple and Google like to see app update because they show you’re committed to the app.



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