Why Location matters for Mobile Advertising more than ever

Six Mile Media

Why Location matters for Mobile Advertising more than ever

The global Mobile Advertising business is growing everyday in every country of the globe; and one trend which is becoming in critical today for advertisers is Location.

Why? the main reason for a great Marketing strategy is to select carefully your buying persona audience based in several variables like age, professional level, demographics, location, etc. Let me put an quick example: Your company wants to launch a new fitness beverage in the APAC region, focused in three countries: Singapore, Malaysia and Australia.

What I would do thinking like a Data-Driven Marketer? First, I would use good datasets from fitness apps like Jawbone’s UP app, FitBit or Nike FuelBand, and I would create Real-Time maps to see the most used locations for runners in the main three cities: Singapore, Kuala Lumpur and Sydney.

These locations could be your target location to take place for your Mobile-based ad, and of course then, you should make a wise use of Analytics how your campaign is performing. This is one of the simplest examples of the things that you could achieve using location-based ads.

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