Current mobile advertising trends
Seeing an online promotional advertisement pop up while you’re using an online app is a common occurrence. Consumers expect these and their responses to the advertisements are growing in numbers.
Interactive Advertising Bureau states that mobile advertising has experienced a growth surge of 65% in 2014, which has since been growing by the day.
A report sourced from emarketer says “In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. That means that, for the first time, digital will account for roughly half of the global ad market.”
Another IAB Internet Advertising Revenue Report, 2018 for the US states that “Mobiles contribute the maximum to the digital marketing’s steady growth and account for approximately two-thirds (65%) of 2018’s internet ad revenues. Mobile advertising revenue grew up to 40% from 2017 to 2018.”Similarly, according to this article on Ad Age, “digital advertising had yet another record-breaking year in 2017, as ad revenue totaled $88 billion, a 21 percent upswing from 2016”.