What is Mobile Advertising?
Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely one of the most effective means to reach out to your potential customers.
IAB’s internet advertising revenue report for the year 2018 states that “Advertising delivered on a mobile device now makes up 65.1% of total internet advertising revenues”.
In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience. However, mobile advertising is a completely new field that differs a lot from the traditional concepts of ad making.
Present-day marketers use a wide range of sophisticated options to create user-friendly mobile ads to boost a brand name and generate higher revenues.
The article here answers all your questions regarding mobile advertising, its benefits, different types, steps involved in designing a successful campaign, strategies and the costs involved.
About Mobile Advertising and its Benefits
Mobile ads are the advertising world’s answer to a consumer world that is hooked on to their phone screens or mobile gadgets. In layman terms, it is the type of product/services advertisement technique that you see on your smartphones.
Mobile phone advertising can occur as text-based ads, banner advertisements, videos or even as mobile games.
Considering the average screen size of mobiles, the advertisements are optimized to fit into a smaller display area.
Mobile advertising is essentially a part of mobile marketing using traditional techniques and strategies to collect data. This may include consumer profiles, demographics, habits, preferences, etc.
So instead of going out and reaching your markets on the physical level (posters, banners), mobile advertising makes use of the popularity of smartphone devices.
The invention of mobile advertising has been revolutionary when it comes to marketing campaigns. Its reported benefits include a surge in customer engagement rates, cost-effectiveness, personalized consumer relationships, and social media friendliness.
In a world that has more number of mobile subscriptions than the human population, it would be ridiculous not to base your marketing game around it!