Tag: advertisers

Six Mile Media

Current mobile advertising trends

Seeing an online promotional advertisement pop up while you’re using an online app is a common occurrence. Consumers expect these and their responses to the advertisements are growing in numbers.  Interactive Advertising Bureau states that mobile advertising has experienced a growth surge of 65% in 2014, which has since been…
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Mobile Advertising Ecosystem

Mobile advertising is exploding. Business Insider estimates that by 2018, mobile advertising will take 50% of the total digital ad spend, measuring a whopping $42 billion. However, for a long time, advertisers simply left mobile advertising out of consideration even though time spent on smartphones grew tremendously. A major reason…
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